You run a small business. You know, to survive, that you need more leads on a constant basis. One thing you always question is whether you can get more leads from your website.
Hell, you spent money on a website. It had better help you grow.
Good leads equal more sales opportunities, and that means you make more money. It means your business grows. That’s exactly what you want, right?
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Everyone Has The Same Problem
You aren’t alone. Small business owners all over the country struggle to find more leads, especially qualified ones. They turn to all sorts of strategies and ideas. Some are good, some bad, and some way too expensive to make sense.
However, while looking through all these crazy ideas, it’s easy to overlook some of the most basic things you need to do with your website. You see, most of those ideas lead to more site visitors. Additional site visitors are great, but only if they turn in to more leads.
The 5 Things You Need To Do To Get More Leads From Your Website
These basics that you’ve likely overlooked are simple, straightforward, and will accelerate any of your other efforts. Best of all, they definitely help you get more leads from your website than ever before.
Build for Phones
Google has made it very clear that websites need to be mobile friendly to function. Combine that with the fact that Google reports that 58% of all searches come from a mobile device, and it becomes painfully obvious that your site needs to be ready for phones.
If you want to make sure you’re getting more leads to your website from search engines, you need your site to be mobile ready.
Internet users are, however, still multi-platform, and they want their mobile and desktop experiences to be consistent. Build your website with a mobile-first mentality, so that there are not two separate sites to visit.
Your site visitors should be seeing the same site no matter what device they visit from, and it should adjust for them.
Simplify Your Navigation
Website navigation is incredibly important. After your logo, the most common place a site visitor will look to is the navigation. They want to know exactly how to find the information they’re looking for, fast.
According to the Nielsen Norman Group, website visitors move their eyes in a specific pattern across most websites. That “F” shape is key to placing the elements of your page. The navigation should be in that second stop.
For those visitors to become leads, they need to stay on your site long enough to find what they’re looking for. In this case, less time spent looking for navigation equals more leads.
Make your links clear as well. A link to your services (multiple links if it makes sense) and a link to your contact information must be there. Any other information your client wants to know should be available too.
However, fewer links are better, so only include in the top navigation the information that 80% of your site visitors will want. Save the rest for other navigation areas.
Include Calls-to-Action
What is a call-to-action, you ask? A call to action is a specific instruction to take a specific action on your site. The single best place for a call-to-action is on the home page, right at the top, in the center of the column.
It’s one of the biggest secrets to getting more leads from your website.
Instruct your site visitors to take that specific action that will move them towards buying your product or service. Ask them to fill out a contact form, add an item to their cart, or sign up for your service. Make it what you want them to do clear.
Additionally, you should include calls-to-action on other pieces of content as well. Blog posts and service pages should all direct site visitors towards the buy process. In fact, every page should have some form of call-to-action that will move your visitors closer to purchasing from you.
Share Your Contact Information
Why bring visitors to your business’ website at all if you don’t want them to contact you? After all, that’s how you get more leads, isn’t it?
Believe it or not, some businesses don’t include contact information – their phone number or address – on their website. That means their clients can’t reach them right now, which can be a big problem.
That’s how you get more leads.
Additionally, don’t hesitate to use a contact form instead of just leaving your email address for them. You’re sure to get more website leads if your visitors don’t have to open additional programs to contact you.
Use Great Lead Captures
If you want to get more leads from your website, one of the keys is to grab contact information from visitors who aren’t ready to buy yet.
Offer incentives in exchange for contact information. Provide informative downloads, or lead magnets, in exchange for email addresses. Include a sign-up for an email newsletter.
Whatever you do, don’t let a site visitor leave without becoming a lead first.
It’s Time To Get More Leads
Look, these tactics aren’t necessarily something you can do alone. You may need a little technical support. However, you can bet that making these changes to your website will get you more leads. They are the basics, and they will make everything else you do more effective.
