Obviously, if you’re in business, you need leads. It doesn’t matter if things are going amazing, or if they’re a little slow, leads help you make sure you are growing. That means you need to do some marketing, so you’ll need to know the most important parts of the job. We’ve put together a list of the 5 basics you’ve got to understand if you ever want to drive your business forward.
Author: Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards branding and content marketing for small business owners.
Is Your Web Designer Full Of Shit?
Unfortunately, it’s very common in this industry to come across people who feel like they have been lied to by a web designer. It’s an unsettling feeling, especially considering the amount of money a website can cost you up front, and how much more it can cost in sales if it’s done wrong. But how do you know if you’re being duped or not?
How To Target A Niche Market On Facebook
Targeting a niche market is an incredibly effective way to make sure your business gains traction, especially in the early days. And because Facebook is one of the best ways to reach millions of people within that market at very little cost to you, you’d have to be a fool to ignore it. But how do you put them together?
The Three Magic Keys To Using Images In Your Content
Join Visceral Concepts Founder Michael McNew as he talks about the different tactics that make images have a great impact on conversion. You have content and you want it to convert, so you definitely need to know this.
What The Hell Are Long-Tail Keywords?
If you’re doing your own content marketing, or are paying attention to your SEO at all, you’ve probably heard the phrase “Long Tail Keyword”. It’s the biggest advice every content and SEO “guru” gives about content creation. If you haven’t heard it yet, you’re lucky, because your introduction comes with an explanation. You’re welcome!
Why Giveaways Attract More Qualified Leads (When They Make Sense)
There are so many variables for each industry that finding the right way to attract more qualified leads gets tricky. However, when it makes sense, there is one way to attract the most qualified leads every time. Give away your product in a contest or drawing. Doesn’t matter how many of your product you give away, you’ll get leads that are the most qualified for that product. Here’s a case study on a client that grew their list 300% in 14 days.
How To Get Huge Facebook Exposure Fast
Social media is important to any content strategy. For most companies, Facebook is the most logical choice of social networks to focus on. And getting exposure on Facebook is critical. With far-and-away the largest active monthly user base among all social networks, it’s the largest pool of eyes to compete for. And compete you must. Here are some quick secrets to help make that happen.
Top 7 Ways Retailers Are Wasting Social Media
Social media is a huge part of retail selling today. On every network, you see the things people want, the things people buy, and the places they get them from. It’s become a huge factor in directing the way people make their purchases. That’s why it’s important to get the most from it. There are 7 major things retailers are doing wrong with their social media. Here they are, counted down for you.
The Secret To Marketing On A Budget
If you don’t manage to pull off a great marketing strategy, you’ll never have the revenue to grow. However, you may not have the cash reserves to run a pay-per-click ad or put together traditional marketing materials. The truth is, with a little patience to learn something new, the best channels for marketing on a budget are readily available, under your control, and (best of all) free. That’s right, free.
Not Sure How To Market Your Small Business? Do These 3 Things First
If you’ve ever asked the question “How do I market my business?”, we need to sit down and go over these all-too-important first steps. Like now.