There is a little confusion about the purpose of social media in today’s world. Here are my thoughts about it, and I hope they clear up some issues.
Author: Michael McNew
Web developer, marketing innovator, technology enthusiast, and founder of Visceral Concepts, Michael McNew has developed a passion for delivering value to small business, turning his creativity towards branding and content marketing for small business owners.
A Terrific Tetrad of Heroic Hype Lessons from Stan Lee
Over the past couple of years, Marvel has made its way from an exclusive of nerd basements (like mine) to the forefront of mainstream entertainment. They have become one of the greatest forces in Hollywood, and a titan of a marketing machine as a subsidiary to Disney. But endlessly most memorable are the campy capers of Marvel’s most heroic hype-man, Stan Lee. Let’s learn his four fantastic fundamentals.
3 Reasons You Should Hire an Agency
Let’s do an imagination exercise, shall we? Imagine you’ve just financially reached the point in your business where you can afford to put money in to real marketing. You know, the kind that involves pay-per-click ads, a solid social media presence, and maybe even a local television commercial. You’re going to re-brand your literature, get a new logo, and modernize your website. You’re going to start playing big. Aside from the costs of printing, PPC ads, and the commercial, you need to make room in the budget to hire someone to do the job. How much, though? That depends. Are you going to hire in-house, or enlist an agency?
Not Getting What You Want From Your Website? Take These Steps.
One of the common reasons I get called to fix a website is that it isn’t generating any traffic or leads for the client. It seems the hope is that a complete redesign or redevelopment will get potential clients to find them. Usually, I’m also asked to help them get “ranked on Google”. However, hiring any agency to redesign your website and improve it’s SEO can often be an endeavor that companies aren’t quite ready to fit into their budget. So, before you contact us to have your site rebuilt, try these three tips while you ready your budget.
Why Branding Isn’t What You Think It Is
Let’s be real. When you think of branding your company, you think of getting a new logo, some new business cards, and maybe a new sign on the building. You also probably think it’s an expensive exercise in vanity. If you’ve had any experience with a traditional branding company, you may be familiar with making all of your presentation materials – brochures, power points, print ads, etc – look and feel the same. But even still, as far as you can tell, you pay a lot of money to a graphic designer to slap some polish on the same old stuff. It’s for these reasons that you have probably avoided branding or re-branding your company at all costs. And I’m here to show you that you’re wrong.
Visceral Podcast #1: Small Business Marketing
Join myself along with our CFO Alisia McNew and Regina Benge, the CFO of Benge Equipment and Recreation, as we discuss small business marketing tactics. We go over different formats and their costs, effectiveness, and issues.
Understanding Modern SEO
It seems that we’ve gotten into a few discussions over the past few weeks revolving around the way SEO works, and the cloudiness of accurate information has become apparent to us. Today we’re going to discuss the philosophies behind the modern algorithms and how those algorithms will be looking at content in the future, hopefully clearing up some of that cloudiness.
Marketing and the Coveted E-Mail Address
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.
Building on a Compelling Mission
Despite the opinion many Facebook users have of Mark Zuckerberg, he holds lessons we can all learn from. As a thirty year old billionaire, he may know what he’s doing. His company was founded on a compelling mission, and he’s built an empire on it. Let’s take a look on how that can help you.
Three Truths to Expand the Effectiveness of Your Marketing
You’ve been lying to yourself about digital marketing. Now it’s time to come clean and embrace the truths that power today’s marketing success.