Your logo is the literal symbol of your business. A good logo should only change slightly over the course of your business’ life. Like the Nike “swoosh” or Apple’s bitten apple, it should be something your clients recognize instantly when they see it. It should become an icon of your business. With that in mind, what kind of logo should your business use? Here’s a handy guide on how to choose.
Category: Branding
Branding Is More Than A Logo
You may consider branding to be an exercise in vanity, one that often costs a lot of money. In this video, Visceral Concepts’ founder Michael McNew shares why that’s the wrong way to look at it.
Why Branding Isn’t What You Think It Is
Let’s be real. When you think of branding your company, you think of getting a new logo, some new business cards, and maybe a new sign on the building. You also probably think it’s an expensive exercise in vanity. If you’ve had any experience with a traditional branding company, you may be familiar with making all of your presentation materials – brochures, power points, print ads, etc – look and feel the same. But even still, as far as you can tell, you pay a lot of money to a graphic designer to slap some polish on the same old stuff. It’s for these reasons that you have probably avoided branding or re-branding your company at all costs. And I’m here to show you that you’re wrong.
Building on a Compelling Mission
Despite the opinion many Facebook users have of Mark Zuckerberg, he holds lessons we can all learn from. As a thirty year old billionaire, he may know what he’s doing. His company was founded on a compelling mission, and he’s built an empire on it. Let’s take a look on how that can help you.
The Culture of Your Brand
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett