If you don’t manage to pull off a great marketing strategy, you’ll never have the revenue to grow. However, you may not have the cash reserves to run a pay-per-click ad or put together traditional marketing materials. The truth is, with a little patience to learn something new, the best channels for marketing on a budget are readily available, under your control, and (best of all) free. That’s right, free.
Category: Strategy
9 Crazy Secrets To Better SEO
SEO, or search engine optimization, is one of those polarizing topics in the digital marketing world. Some marketers make it their mission to understand every nuance that comes out of Google’s algorithm. Others – myself included – can’t fathom how keeping up with every detail is worth the money. Fortunately, for the group I’m in, there’s a way to optimize your site that isn’t so technical. This amazing method is probably something you’re already familiar with. It’s content. Let’s go over what “good” content is.
The Beginner’s Guide to Setting Marketing Goals
Setting solid marketing goals is key to the future of your business. However, it doesn’t have to be super complicated.
Top 7 SEO Lies You Shouldn’t Be Fooled By
Search Engine Optimization Is a major part of getting leads from your website. Don’t be fooled by the most common SEO lies in the industry.
Why Blog Content is Hotter than Jennifer Lawrence
She’s the highest paid female actor in the world, and she’s still not as hot as the blog content you need to be producing.
Branding Is More Than A Logo
You may consider branding to be an exercise in vanity, one that often costs a lot of money. In this video, Visceral Concepts’ founder Michael McNew shares why that’s the wrong way to look at it.
Use These 5 Strategies To Build Your Content Fast
Have you let your blog go stale? Have you been avoiding writing one? It’s time to change that with these 5 strategies.
Creating a Valuable Lead Magnet in 3 Simple Steps
We’ve all seen them before. Free downloadable content in exchange for your email. They’re on every website you visit nowadays. There’s even one at the bottom of this page. Ever wonder why? It’s because they work, and I know you want to put them to work for you. But how do you offer something that people want and find value in? It’s easy enough that it only takes 3 simple steps. Check it out.
One Key Thing That Will Transform Your Brand
Can you tell me simply what your company stands for? It’s a question that a lot of people have trouble answering. Your company exists for a purpose, and that purpose is not to make money or produce a specific product. It has a broader problem it’s trying to solve, or at least it should if you want to have long term success. What I find with a number of the clients I work with is that they can’t simply state that mission. They’ve always got a convoluted, detail-oriented, mixed-message explanation that would vary if you talked to different decision makers in the same company. Quite frankly, if you fall in to that category of people, that’s hurting your brand.
Why Context Beats Content Every Time
There’s a lot of talk out there, especially in the marketing world, about content. I think we’re getting so lost in the idea that we need to produce content as a message that we’re not looking at one of the most important factors about content. That factor is context, and I really want to lay that out there because I feel that if we put an over focus on content, we kind of start to produce crap.