Recently it came to my attention that the Visceral Concepts website wasn’t very clear about what it is we do as a company. People mentioned to me, “I was visiting your website recently, and I couldn’t figure out what it is that you do.” Heh, ok, that’s a clue. If I had only gotten that from one or two people, I might have written it off as fluke, but it was from a significant number of people, so I listened.
Category: Strategy
Why Branding Isn’t What You Think It Is
Let’s be real. When you think of branding your company, you think of getting a new logo, some new business cards, and maybe a new sign on the building. You also probably think it’s an expensive exercise in vanity. If you’ve had any experience with a traditional branding company, you may be familiar with making all of your presentation materials – brochures, power points, print ads, etc – look and feel the same. But even still, as far as you can tell, you pay a lot of money to a graphic designer to slap some polish on the same old stuff. It’s for these reasons that you have probably avoided branding or re-branding your company at all costs. And I’m here to show you that you’re wrong.
Understanding Modern SEO
It seems that we’ve gotten into a few discussions over the past few weeks revolving around the way SEO works, and the cloudiness of accurate information has become apparent to us. Today we’re going to discuss the philosophies behind the modern algorithms and how those algorithms will be looking at content in the future, hopefully clearing up some of that cloudiness.
Marketing and the Coveted E-Mail Address
Emails are the hardest thing to convince your target demographic to part with. They also provide you the largest value in targeted marketing. Have a look at some of the stats.
Building on a Compelling Mission
Despite the opinion many Facebook users have of Mark Zuckerberg, he holds lessons we can all learn from. As a thirty year old billionaire, he may know what he’s doing. His company was founded on a compelling mission, and he’s built an empire on it. Let’s take a look on how that can help you.
The Culture of Your Brand
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett